Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Thumbnail
Fulltext:
95338.pdf
Size:
883.4Kb
Format:
PDF
Description:
Publisher’s version
Download
Publication year
2011
Author(s)
Henseler, J.
Wilson, B.
Westberg, K.
Number of pages
15 p.
Source
Sport Marketing Quarterly, 20, 1, (2011), pp. 7-21
ISSN
Publication type
Article / Letter to editor
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/95338   https://hdl.handle.net/2066/95338
Display more details

Upload full text

Use your RU or RadboudUMC credentials to log in with SURFconext to upload a file for processing by the repository team.