Exploring CRM effectiveness: an institutional theory perspective

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Title:	Exploring CRM effectiveness: an institutional theory perspective
Author(s):	Hillebrand, B. ; Nijholt, J.J. ; Nijssen, E.J.
Publication year:	2011
Source:	Journal of the Academy of Marketing Science, vol. 39, iss. 4, (2011), pp. 592-608
Number of Pages:	17 p.
ISSN:	0092-0703
DOI:	http://dx.doi.org/10.1007/s11747-011-0248-3
Annotation:	1 maart 2011
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/95241
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Subject:	Responsible Organization
Organization:	Marketing Personeelsmanagement Marketing - t/m 2007
Journal title:	Journal of the Academy of Marketing Science
Volume:	vol. 39
Issue:	iss. 4
Page start:	p. 592
Page end:	p. 608

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