Exploring CRM effectiveness: an institutional theory perspective

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Publication year
2011
Author(s)
Hillebrand, B.
Nijholt, J.J.
Nijssen, E.J.
Number of pages
17 p.
Source
Journal of the Academy of Marketing Science, 39, 4, (2011), pp. 592-608
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DOI
Annotation
01 maart 2011
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/95241   https://hdl.handle.net/2066/95241
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