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Description:
publisher's version
Publication year
2011Number of pages
17 p.
Source
Journal of Business and Industrial Marketing, 26, 2, (2011), pp. 115-131ISSN
Publication type
Article / Letter to editor

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Organization
Marketing
Journal title
Journal of Business and Industrial Marketing
Volume
vol. 26
Issue
iss. 2
Page start
p. 115
Page end
p. 131
Subject
Responsible OrganizationThis item appears in the following Collection(s)
- Academic publications [204994]
- Electronic publications [103280]
- Nijmegen School of Management [12944]
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