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Source
Journal of Business and Industrial Marketing, 26, 2, (2011), pp. 72-80ISSN
Publication type
Article / Letter to editor

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Organization
Marketing
Journal title
Journal of Business and Industrial Marketing
Volume
vol. 26
Issue
iss. 2
Page start
p. 72
Page end
p. 80
Subject
Responsible OrganizationThis item appears in the following Collection(s)
- Academic publications [204958]
- Electronic publications [103216]
- Nijmegen School of Management [12933]
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