The influence of scientese on ad credibility and ad liking: A cross-cultural investigation of ads for beauty products

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Publication year
2011
Author(s)
Mulken, M.J.P. van
Hornikx, J.M.A.
Number of pages
11 p.
Source
Information Design Journal + Document Design, 19, 2, (2011), pp. 92-102
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Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/94732   https://hdl.handle.net/2066/94732
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