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Title: Exploring market knowledge in product development of chemical firms
Author(s): Smits, A.A.J. ; Vissers, G.A.N. ; Dankbaar, B.
Publication year: 2011
Source: Journal of Business Chemistry, vol. 8, iss. 1, (2011), pp. 17-33
Number of Pages: 17 p.
ISSN: 1613-9615
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/91797   http://hdl.handle.net/2066/91797

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Subject: Relational Enterprise
Organization: Innovation Studies
Innovatiemanagement
Former Organization: Micord
Journal title:
Journal of Business Chemistry
Volume: vol. 8
Issue: iss. 1
Page start: p. 17
Page end: p. 33
Abstract:
Firms can enhance product innovation performance by continuously staying in touchwith customers and themarket in general.While studies onmarket oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market knowledge that is specifically important in the chemical industry remains unclear.Because firmrelevant knowledge resources are increasingly seen as being industry specific, filling this gap becomes more relevant. This study uses a multiple case study of six product innovation projects in six different companies to identify importantmarket knowledge dimensions in the product development of chemical firms. Aggregated results from the six cases point to segment knowledge, application knowledge, product usage knowledge, and customer knowledge as being important market knowledge dimensions. Implications for theory and practice aswell as avenues for further research are included.

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