Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD

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Publication year
2011
Author(s)
Smits, A.A.J.
Kok, R.A.W.
Publisher
Glasgow, UK : s.n.
In
[evt. completeren]
Annotation
Industrial Marketing and Purchasing Confererence, 30 augustus 2011
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/91683   https://hdl.handle.net/2066/91683
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