Perceived Salesperson Authenticity in B2B-relationships: A Qualitative Study

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Publication year
2011
Author(s)
Berger, K.
Henseler, J.
Publisher
Ljubljana, Slovenia : [S.n.]
In
40th EMAC conference
Annotation
40th EMAC conference, 24 mei 2011
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/91379   https://hdl.handle.net/2066/91379
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