Rhetorical figures in TV commercials. The occurrence of schemes and tropes and their effects on commercial likeability

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Publication year
2010
Author(s)
Enschot-van Dijk, R. van
Beckers, C.
Mulken, M.J.P. van
Number of pages
10 p.
Source
Information Design Journal + Document Design, 18, 2, (2010), pp. 138-147
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Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/86557   https://hdl.handle.net/2066/86557
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