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Title: Rhetorical figures in TV commercials. The occurrence of schemes and tropes and their effects on commercial likeability
Author(s): Enschot-van Dijk, R. van ; Beckers, C.; Mulken, M.J.P. van
Publication year: 2010
Source: Information Design Journal + Document Design, vol. 18, iss. 2, (2010), pp. 138-147
Number of Pages: 10 p.
ISSN: 1871-1138
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/86557   https://hdl.handle.net/2066/86557

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Subject: Professional Communication
Organization: Nederlandse Taal en Cultuur
Communicatie- en informatiewetenschappen
Former Organization: Bedrijfscommunicatie
Journal title:
Information Design Journal + Document Design
Volume: vol. 18
Issue: iss. 2
Page start: p. 138
Page end: p. 147
Languages used: English (eng)

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