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Fulltext present in this item
Fulltext:
M_318087.pdf
Format:
PDF
Description:
publisher's version
Embargo:
until further notice
Title:
Rhetorical figures in TV commercials. The occurrence of schemes and tropes and their effects on commercial likeability
Author(s):
Enschot-van Dijk, R. van
;
Beckers, C.
;
Mulken, M.J.P. van
Publication year:
2010
Source:
Information Design Journal + Document Design, vol. 18, iss. 2, (2010), pp. 138-147
Number of Pages:
10 p.
ISSN:
1871-1138
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/86557
Display more details
Subject:
Professional Communication
Organization:
Nederlandse Taal en Cultuur
Communicatie- en informatiewetenschappen
Former Organization:
Bedrijfscommunicatie
Journal title:
Information Design Journal + Document Design
Volume:
vol. 18
Issue:
iss. 2
Page start:
p. 138
Page end:
p. 147
Languages used:
English (eng)
This item appears in the following Collection(s)
Faculty of Arts
[22760]
Electronic publications
[87050]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications
[187573]
Academic output Radboud University
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