English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands

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Publication year
2010
Author(s)
Hornikx, J.M.A.
Meurs, F. van
Boer, A. de
Number of pages
20 p.
Source
Journal of Business Communication, 47, 2, (2010), pp. 169-188
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Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/86110   https://hdl.handle.net/2066/86110
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