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Title:
Effects of Verbal Anchoring in Visual Metaphors of Perceived Complexity and Appreciation of Advertisements
Author(s):
Pair, R.G. le
;
Mulken, M.J.P. van
Publication year:
2010
In:
Prokhorov, A.V. (ed.), Topical Issues of Advertising: Theory and Practice. Collection of Papers, pp. 2:26-36
Publisher:
Tambov : SEIHPE Tambov State University
ISBN:
9785890165565
Publication type:
Part of book or chapter of book
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/86094
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Editor(s):
Prokhorov, A.V.
Subject:
Professional Communication
Organization:
Communicatie- en informatiewetenschappen
Former Organization:
Bedrijfscommunicatie
Book title:
Prokhorov, A.V. (ed.), Topical Issues of Advertising: Theory and Practice. Collection of Papers
Page start:
p. 2:26
Page end:
p. 36
This item appears in the following Collection(s)
Faculty of Arts
[22769]
Academic publications
[187695]
Academic output Radboud University
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