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Title: Effects of Verbal Anchoring in Visual Metaphors of Perceived Complexity and Appreciation of Advertisements
Author(s): Pair, R.G. le ; Mulken, M.J.P. van
Publication year: 2010
In: Prokhorov, A.V. (ed.), Topical Issues of Advertising: Theory and Practice. Collection of Papers, pp. 2:26-36
Publisher: Tambov : SEIHPE Tambov State University
ISBN: 9785890165565
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/86094   http://hdl.handle.net/2066/86094

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Editor(s): Prokhorov, A.V.
Subject: Professional Communication
Organization: Communicatie- en informatiewetenschappen
Former Organization: Bedrijfscommunicatie
Book title: Prokhorov, A.V. (ed.), Topical Issues of Advertising: Theory and Practice. Collection of Papers
Page start: p. 2:26
Page end: p. 36

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