The effects of cultural adaptation in fundraising letters: The case of help-self and help-others appeals in a feminine culture

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Publication year
2010
Author(s)
Hornikx, J.M.A.
Hendriks, B.C.
Thijzen, D.
Number of pages
18 p.
Source
Communications, 35, 1, (2010), pp. 93-110
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Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/85889   https://hdl.handle.net/2066/85889
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