Global marketing and advertising. Understanding cultural paradoxes Thousand Oaks, CA:Sage ,2000 0 8039 5970 2
Source
(2000)Annotation
M. de Mooij Global marketing and advertising. Understanding cultural paradoxes Thousand Oaks, CA:Sage ,2000 0 8039 5970 2
Publication type
Book review

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Editor(s)
Mooij, M. de
Organization
Communicatie- en informatiewetenschappen
Former Organization
Bedrijfscommunicatie
Subject
Taal en maatschappijThis item appears in the following Collection(s)
- Academic publications [227248]
- Electronic publications [108532]
- Faculty of Arts [28658]
- Open Access publications [77777]
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