The use of partial least squares path modeling in international marketing

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publisher's version
Publication year
2009
Author(s)
Henseler, J.
Ringle, C.M.
Sinkovics, R.R.
Publisher
Bradford, UK : Emerald Group Publishing Ltd.
Series
20
ISBN
9781848554689
In
Zou, S. (ed.), Advances in International Marketing, pp. 277-319
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Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/82505   https://hdl.handle.net/2066/82505
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