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Title: The use of partial least squares path modeling in international marketing
Author(s): Henseler, J. ; Ringle, C.M.; Sinkovics, R.R.
Publication year: 2009
In: Zou, S. (ed.), Advances in International Marketing, pp. 277-319
Publisher: Bradford, UK : Emerald Group Publishing Ltd.
ISBN: 9781848554689
Series: 20
DOI: http://dx.doi.org/10.1108/S1474-7979(2009)0000020014
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/82505   https://hdl.handle.net/2066/82505

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Editor(s): Zou, S.
Subject: Relational Enterprise
Organization: Marketing
Book title: Zou, S. (ed.), Advances in International Marketing
Page start: p. 277
Page end: p. 319

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