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Description:
publisher's version
Publication year
2009Publisher
Bradford, UK : Emerald Group Publishing Ltd.
Series
20
ISBN
9781848554689
In
Zou, S. (ed.), Advances in International Marketing, pp. 277-319Publication type
Part of book or chapter of book

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Editor(s)
Zou, S.
Organization
Marketing
Book title
Zou, S. (ed.), Advances in International Marketing
Page start
p. 277
Page end
p. 319
Subject
Relational EnterpriseThis item appears in the following Collection(s)
- Academic publications [203793]
- Electronic publications [102109]
- Nijmegen School of Management [12891]
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