The CoO-ELM model: a theoretical framework for the cognitive processes underlying country of origin effects.

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Publication year
2009
Author(s)
Bloemer, J.M.M.
Brijs, K.
Kasper, J.D.P.
Number of pages
28 p.
Source
European Journal of Marketing, 43, 1, (2009), pp. 62-89
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DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/78521   https://hdl.handle.net/2066/78521
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