The CoO-ELM model: a theoretical framework for the cognitive processes underlying country of origin effects.

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Source
European Journal of Marketing, 43, 1, (2009), pp. 62-89ISSN
Publication type
Article / Letter to editor

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Organization
Marketing
Relatiemanagement - t/m 2007
Marketing - t/m 2007
Former Organization
Relatiemanagement
Journal title
European Journal of Marketing
Volume
vol. 43
Issue
iss. 1
Page start
p. 62
Page end
p. 89
Subject
Relational EnterpriseThis item appears in the following Collection(s)
- Academic publications [227881]
- Electronic publications [107344]
- Nijmegen School of Management [17887]
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