The effects of TV commercials using less thin models on young women's mood, body image and actual food intake

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Publication year
2009Source
Body Image, 6, 4, (2009), pp. 270-276ISSN
Publication type
Article / Letter to editor

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Organization
SW OZ BSI OGG
SW OZ BSI KLP
Journal title
Body Image
Volume
vol. 6
Issue
iss. 4
Page start
p. 270
Page end
p. 276
Subject
Developmental Psychopathology; Experimental Psychopathology and TreatmentAbstract
This study experimentally tested the effects of exposure to television commercials using less thin models on mood, body focused anxiety and food intake, as compared to the effects of commercials using thin models. In a naturalistic setting, 110 young women were exposed to a neutral movie, interrupted by two commercial breaks. The commercial breaks contained real commercials using either less thin (n = 32) or thin models (n = 39), or neutral commercials (n = 39). During watching television, participants could freely eat snack food. Further, their mood and body focused anxiety was assessed. ANOVAs revealed no effects on body focused anxiety, but women reported a more negative mood and ate less after exposure to commercials using less thin models than after exposure to commercials using thin models. These results imply that using less thin models in commercials explicitly referring to the thin ideal does not make women feel better.
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- Academic publications [202828]
- Electronic publications [100986]
- Faculty of Social Sciences [27108]
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