Van Frankenstein tot de Goede Moeder: De inzet van frames in de strategische communicatie over duurzaamheid [From Frankenstein to the Good Mother: the use of frames in the strategic communication about sustainability]
Number of pages
SourceTijdschrift voor Communicatiewetenschap, 37, 4, (2009), pp. 303-316
Article / Letter to editor
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SW OZ NISCO CW
Tijdschrift voor Communicatiewetenschap
This article studies which frames stakeholders use in the debate about sustainability. An inductive framing analysis has been conducted on a diverse sample of communications (N = 578) including advertisements, website texts and brochures of farming federations, the food industry, consumer organisations, and interest groups in Flanders and French-speaking Belgium. This qualitative content analysis leads to the reconstruction of six dominant frames accompanied with a list of indicators that help to recognize these frames in messages. The analysis also addresses the question how stakeholders strategically use these frames in their communication with the general audience. The analysis shows that none of the frames is exclusively used by one of the stakeholders.
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- Academic publications 
- Electronic publications 
- Faculty of Social Sciences 
- Open Access publications 
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