Varietal differences in the supply chain of two mango varieties in South India

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Title:	Varietal differences in the supply chain of two mango varieties in South India
Author(s):	Sudha, M.; Kruijssen, F.
Publication year:	2008
Source:	Acta Horticulturae, vol. 787, iss. 787, (2008), pp. 379-386
ISSN:	0567-7572
Related links:	http://www.actahort.org/books/787/787_47.htm
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/73366
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Subject:	Anthropology and Development Studies
Organization:	SW OZ RSCR CAOS
Journal title:	Acta Horticulturae
Volume:	vol. 787
Issue:	iss. 787
Page start:	p. 379
Page end:	p. 386
Abstract:	India accounts for approximately 38% of the world mango production and is a natural home for over 1,000 cultivars in this species. Among over 20 commercial cultivars, 'Totapuri' has the largest share, accounting for half of the mango area in South India. Due to a specific demand for each of these cultivars in both fresh and processed form, they support the livelihood of a diverse range of actors along the market chain. This paper presents findings of a study assessing the role of markets in maintaining varietal diversity of mango in Chittoor district of Andhra Pradesh where a survey was conducted among mango growers and other market chain actors. Chittoor district, part of an important mango belt, is home to over 50 mango pulp semi-processors. An analysis is presented of production and marketing practices, price spread and margins of actors in the value chain for fresh versus semi-processed mango cultivars of 'Neelam' and 'Totapuri', respectively.