Perceived Complexity and Appreciation of Visual Metaphors by Consumers with Different Cultural Backgrounds

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Publication year
2008
Author(s)
Pair, R.G. le
Mulken, M.J.P. van
Publisher
Losboa : Europress, Lda
ISBN
9789726184935
In
Costa Pereira, F.; Veríssimo, J.; Neijens, P.C. (ed.), New Trends in Advertising Research, pp. 279-288
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/67615   https://hdl.handle.net/2066/67615
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