Samen sterker. Waardecreatie door associatieve merkallianties

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Publication year
2004
Author(s)
Pelle, H.S.
Zijl, R.M.H.J. van
Publisher
Ubbergen : Tandem Felix
ISBN
9057500809
In
Varwijk, W.G.J.M.; Zijl, R.M.H.J. van (ed.), Strategie moet je samen doen. Liber Amicorum voor Prof.dr. A.E. Vandenput, pp. 113-124
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/67529   https://hdl.handle.net/2066/67529
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