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Conceptualising and Measuring the Equity of Online Brands
Publication year
2004
Author(s)
Furrer, O.F.G.
Christodoulides, G.
Chernatony, L. de
Shiu, E.
Abimbola, T.
Publisher
Nijmegen : Strategie & Marketing - t/m 2007
Series
Working paper
Publication type
External research report
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2066/67231
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Organization
Strategie - t/m 2007
Former Organization
Strategie
Subject
Working paper; Relationship Management
This item appears in the following Collection(s)
Academic publications
[243984]
Nijmegen School of Management
[18529]
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