Open and closed advertisements: Moderating effects of comprehension on appreciation

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Publication year
2004
Author(s)
Ketelaar, P.E.
Gisbergen, M.S. van
Bosman, J.A.M.
Publisher
Amsterdam : Spinhuis
Series
Content and Media Factors in Advertising
ISBN
9055892289
In
Neijens, P.C.; Hess, C.; Putte, S.J.H.M. van den (ed.), Content and media factors in advertising, pp. 51-62
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/63929   https://hdl.handle.net/2066/63929
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