Rhetorical Figures in Magazine Advertisements: A Corpus Analytical and Experimental Study of the Relationship Between Rhetorical Figures, Complexity and Appreciation

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Publication year
2004
Author(s)
Enschot-van Dijk, R. van
Mulken, M.J.P. van
Hoeken, H.
Publisher
Oslo : Norwegian School of Management
ISBN
8270426423
Number of pages
6 p.
In
Proceedings of the 3rd International Conference on Research in Advertising (ICoRIA), pp. 159-164
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/61639   https://hdl.handle.net/2066/61639
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