Die Imagegestaltung in der B2B-Marketing-Kommunikation von drei Schweizer Mobilfunkprovidern. Eine Survey-Untersuchung

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Publication year
2004
Author(s)
Veltkamp, M.
Crijns, R.M.J.
Publisher
Wiesbaden : Deutscher Universitäts-Verlag
ISBN
3824445638
Number of pages
17 p.
In
Schmidt, Ch.M.; Nielsen, M. (ed.), Europäische Kulturen in der Wirtschaftskommunikation, pp. 275-291
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/61380   https://hdl.handle.net/2066/61380
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