Levels of Implicitness in Magazine Advertising: Experienced Complexity and Appreciation

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Publication year
2004
Author(s)
Mulken, M.J.P. van
Boon, N.
Kleyer, S.
Publisher
Oslo : Norwegian School of Management
ISBN
8270426423
Number of pages
5 p.
In
Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), pp. 136-140
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/61079   https://hdl.handle.net/2066/61079
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