Comprehension of and attitude towards English product advertisements in the Netherlands, Germany, Spain and Italy

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Publication year
2004
Author(s)
Gerritsen, M.
Publisher
Oslo : Norwegian School of Management
ISBN
8270426423
Number of pages
6 p.
In
Proceedings of the 3rd International Conference on Research in Advertising (ICoRIA), pp. 142-147
Publication type
Article in monograph or in proceedings
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/60964   https://hdl.handle.net/2066/60964
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