The Dark Side of Openness for Consumer Response

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Publication year
2007
Author(s)
Ketelaar, P.E.
Gisbergen, M.S. van
Beentjes, J.W.J.
Publisher
Armonk, New York : Sharpe
ISBN
9780765618016
In
McQuarrie, E.F.; Phillips, B.J. (ed.), Go figure: New Directions in Advertising Rhetoric, pp. 174-208
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/56080   https://hdl.handle.net/2066/56080
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