Western Broadcast Models: Structure, Conduct and Performance
Berlin : Mouton de Gruyter [Communications Monograph; 5]
Communications Monograph [1861-4140] ; 5
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SW OZ NISCO CW
Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. The book focuses on Europe and investigates the market structure and legal context, the different media actors, cost structure, and barriers to entry in various countries. Also, impact on the content, program supply, efficiency and product performance are discussed in terms of audience reception. The accompanying CD-ROM offers facts and figures as well as techniques of analysis.
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