Brand Extensions: A Manager's Perspective

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Title:	Brand Extensions: A Manager's Perspective
Author(s):	Nijssen, E.J. ; Agustin, C.
Publication year:	2005
Source:	Journal of Brand Management, vol. 13, iss. 1, (2005), pp. 33-49
ISSN:	1350-231X
DOI:	https://doi.org/10.1057/palgrave.bm.2540244
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/47199
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Subject:	Relationship Management
Organization:	Marketing - t/m 2007
Former Organization:	Marketing
Journal title:	Journal of Brand Management
Volume:	vol. 13
Issue:	iss. 1
Page start:	p. 33
Page end:	p. 49

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