Brand Extensions: A Manager's Perspective

Fulltext present in this item

Fulltext: 47199.pdf

Format: PDF

Description: publisher's version

Embargo: until further notice

Title:	Brand Extensions: A Manager's Perspective
Author(s):	Nijssen, E.J. ; Agustin, C.
Publication year:	2005
Source:	Journal of Brand Management, vol. 13, iss. 1, (2005), pp. 33-49
ISSN:	1350-231X
DOI:	https://doi.org/10.1057/palgrave.bm.2540244
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/47199
Display more details
Subject:	Relationship Management
Organization:	Marketing - t/m 2007
Former Organization:	Marketing
Journal title:	Journal of Brand Management
Volume:	vol. 13
Issue:	iss. 1
Page start:	p. 33
Page end:	p. 49

Nijmegen School of Management [11413]
Electronic publications [83263]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications [179521]
Academic output Radboud University