Brand Extensions: A Manager's Perspective

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publisher's version
Publication year
2005
Author(s)
Nijssen, E.J.
Agustin, C.
Source
Journal of Brand Management, 13, 1, (2005), pp. 33-49
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Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/47199   https://hdl.handle.net/2066/47199
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