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Description:
publisher's version
Publication year
2005Source
Journal of Brand Management, 13, 1, (2005), pp. 33-49ISSN
Publication type
Article / Letter to editor

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Organization
Marketing - t/m 2007
Former Organization
Marketing
Journal title
Journal of Brand Management
Volume
vol. 13
Issue
iss. 1
Page start
p. 33
Page end
p. 49
Subject
Relationship ManagementThis item appears in the following Collection(s)
- Academic publications [227437]
- Electronic publications [107154]
- Nijmegen School of Management [17876]
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