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Title: Exploring Causal Path Directionality for a Marketing Model Using Cohen’s Path Method
Author(s): Callaghan, W.; Wilson, B.; Ringle, C.M.; Henseler, J.
Publication year: 2007
In: Martens, H.; Naes, T. (ed.), Proceedings of PLS’07 – The 5th International Symposium on PLS and Related Methods, pp. 132-135
Publisher: As, Norwegen : Matforsk AS
Related links: http://repository.ubn.ru.nl/bitstream/2066/46410/1/46410.pdf
Annotation: 5 september 2007
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/46410   https://hdl.handle.net/2066/46410

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Editor(s): Martens, H.; Naes, T.
Subject: Relationship Management
Organization: Marketing - t/m 2007
Former Organization: Marketing
Book title: Martens, H.; Naes, T. (ed.), Proceedings of PLS’07 – The 5th International Symposium on PLS and Related Methods
Page start: p. 132
Page end: p. 135

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