Exploring Causal Path Directionality for a Marketing Model Using Cohen’s Path Method

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Publication year
2007
Author(s)
Callaghan, W.
Wilson, B.
Ringle, C.M.
Henseler, J.
Publisher
As, Norwegen : Matforsk AS
In
Martens, H.; Naes, T. (ed.), Proceedings of PLS’07 – The 5th International Symposium on PLS and Related Methods, pp. 132-135
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Annotation
5 september 2007
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item:http://hdl.handle.net/2066/46410   http://hdl.handle.net/2066/46410
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