The Impact of Resource-Strategy Correspondence on Marketing Performance-Financial Performance Tradeoffs

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Title:	The Impact of Resource-Strategy Correspondence on Marketing Performance-Financial Performance Tradeoffs
Author(s):	Furrer, O.F.G. ; Alexandre, M.T.; Sudharshan, D.
Publication year:	2007
Source:	Journal of Strategic Marketing, vol. 15, iss. 2, (2007), pp. 161-184
Number of Pages:	24 p.
ISSN:	0965-254X
DOI:	http://dx.doi.org/10.1080/09652540701318906
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/46259
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Subject:	Relationship Management
Organization:	Strategie - t/m 2007
Former Organization:	Strategie
Journal title:	Journal of Strategic Marketing
Volume:	vol. 15
Issue:	iss. 2
Page start:	p. 161
Page end:	p. 184

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