The Impact of Resource-Strategy Correspondence on Marketing Performance-Financial Performance Tradeoffs

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Publication year
2007
Author(s)
Furrer, O.F.G.
Alexandre, M.T.
Sudharshan, D.
Number of pages
24 p.
Source
Journal of Strategic Marketing, 15, 2, (2007), pp. 161-184
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DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/46259   https://hdl.handle.net/2066/46259
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