Publication year
2006Author(s)
Publisher
Chennai, India : Vijay Nicole Publishing
ISBN
9788182091009
In
Raju, M.S.; Xardel, D. (ed.), Marketing Management: International Perspectives, pp. 81-98Publication type
Part of book or chapter of book

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Editor(s)
Raju, M.S.
Xardel, D.
Organization
Strategie - t/m 2007
Former Organization
Strategie
Book title
Raju, M.S.; Xardel, D. (ed.), Marketing Management: International Perspectives
Page start
p. 81
Page end
p. 98
Subject
Relationship ManagementThis item appears in the following Collection(s)
- Academic publications [227864]
- Electronic publications [107344]
- Nijmegen School of Management [17884]
- Open Access publications [76463]
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