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Title: The Moderating Role of Dependence in Relationship Marketing: An Example from the Wealth Management Industry
Author(s): Furrer, O.F.G. ; Bolliger, G.; Dubois, M.
Publication year: 2005
In: Proceedings of the 2005 AMA Winter Marketing Educators' Conference
Publisher: San Antonio : AMA Proceedings
ISBN: 1604234873
Related links: http://www2.unine.ch/webdav/site/iaf/shared/documents/TheModeratingRoleofDependence.pdf
Annotation: 11 februari 2005
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/45377   https://hdl.handle.net/2066/45377

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Subject: Relationship Management
Organization: Strategie - t/m 2007
Former Organization: Strategie
Book title: Proceedings of the 2005 AMA Winter Marketing Educators' Conference

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