An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising

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Publication year
2007
Author(s)
Hornikx, J.M.A.
Meurs, F. van
Starren, M.B.P.
Number of pages
15 p.
Source
Journal of Multilingual and Multicultural Development, 28, 3, (2007), pp. 204-219
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Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/43785   https://hdl.handle.net/2066/43785
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