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Title: An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising
Author(s): Hornikx, J.M.A. ; Meurs, W.F.J. van ; Starren, M.B.P.
Publication year: 2007
Source: Journal of Multilingual and Multicultural Development, vol. 28, iss. 3, (2007), pp. 204-219
Number of Pages: 15 p.
ISSN: 0143-4632
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/43785   http://hdl.handle.net/2066/43785

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Subject: Professional Communication
Organization: Communicatie- en informatiewetenschappen
Former Organization: Bedrijfscommunicatie
Journal title:
Journal of Multilingual and Multicultural Development
Volume: vol. 28
Issue: iss. 3
Page start: p. 204
Page end: p. 219

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