An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising

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Title:	An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising
Author(s):	Hornikx, J.M.A. ; Meurs, W.F.J. van ; Starren, M.B.P.
Publication year:	2007
Source:	Journal of Multilingual and Multicultural Development, vol. 28, iss. 3, (2007), pp. 204-219
Number of Pages:	15 p.
ISSN:	0143-4632
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/43785
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Subject:	Professional Communication
Organization:	Communicatie- en informatiewetenschappen
Former Organization:	Bedrijfscommunicatie
Journal title:	Journal of Multilingual and Multicultural Development
Volume:	vol. 28
Issue:	iss. 3
Page start:	p. 204
Page end:	p. 219

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