An empirical study on readers’ associations with multilingual advertising: the case of French, German, and Spanish in Dutch advertising

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Source
Journal of Multilingual and Multicultural Development, 28, 3, (2007), pp. 204-219ISSN
Publication type
Article / Letter to editor

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Organization
Communicatie- en informatiewetenschappen
Former Organization
Bedrijfscommunicatie
Journal title
Journal of Multilingual and Multicultural Development
Volume
vol. 28
Issue
iss. 3
Page start
p. 204
Page end
p. 219
Subject
Professional CommunicationThis item appears in the following Collection(s)
- Academic publications [227881]
- Electronic publications [107344]
- Faculty of Arts [28769]
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