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Title: Werbestrategien in Theorie und Praxis. Sprachliche Aspekte von deutschen und niederländischen Unternehmensdarstellungen und Werbekampagnen
Author(s): Crijns, R.M.J. ; Burgers, C.F.
Publication year: 2006
Publisher: Tostedt : Attikon Verlag
ISBN: 3927226521
Number of Pages: 224 p.
Series: Beiträge zur Wirtschaftskommunikation ; 24
Publication type: Book editorial

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/43493   http://hdl.handle.net/2066/43493

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Subject: Professional Communication
Ironie in persuasieve communicatie: waardering en overtuigingskracht
Organization: Communicatie- en informatiewetenschappen
Nederlandse Taal en Cultuur
Former Organization: Bedrijfscommunicatie

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