Rhetoric in advertising: attitudes towards schemes and tropes in text and image

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publisher's version
Publication year
2006
Author(s)
Enschot-van Dijk, R. van
Hoeken, H.
Mulken, M.J.P. van
Publisher
Wiesbaden : Deutscher Universitäts-Verlag Gabler Edition Wissenschaft
ISBN
3835004557
In
Diehl, S.; Terlutter, R. (ed.), International Advertising and Communication, pp. 141-162
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/43179   https://hdl.handle.net/2066/43179
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