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publisher's version
Publication year
2006Publisher
Wiesbaden : Deutscher Universitäts-Verlag Gabler Edition Wissenschaft
ISBN
3835004557
In
Diehl, S.; Terlutter, R. (ed.), International Advertising and Communication, pp. 141-162Publication type
Part of book or chapter of book

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Editor(s)
Diehl, S.
Terlutter, R.
Organization
Communicatie- en informatiewetenschappen
Former Organization
Bedrijfscommunicatie
Book title
Diehl, S.; Terlutter, R. (ed.), International Advertising and Communication
Page start
p. 141
Page end
p. 162
Subject
Professional CommunicationThis item appears in the following Collection(s)
- Academic publications [227881]
- Electronic publications [107344]
- Faculty of Arts [28769]
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