Measuring the effect of culture in experimental persuasive effects research

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publisher's version
Publication year
2006
Author(s)
Hornikx, J.M.A.
Publisher
Wiesbaden : Deutscher Universitäts-Verlag
ISBN
3835060244
In
Crijns, R.; Thalheim, J. (ed.), Kooperation und Effizienz in der Unternehmenskommunikation: inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität, pp. 195-204
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/43037   https://hdl.handle.net/2066/43037
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