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Title: Puns, relevance and appreciation in advertisements
Author(s): Mulken, M.J.P. van ; Enschot-van Dijk, R. van ; Hoeken, H.
Publication year: 2005
Source: Journal of Pragmatics, vol. 37, iss. 5, (2005), pp. 707-721
Number of Pages: 15 p.
ISSN: 0378-2166
DOI: https://doi.org/10.1016/j.pragma.2004.09.008
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/42714   https://hdl.handle.net/2066/42714

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Subject: Cultural Differences and Communication Problems
Cultuurverschillen en communicatieproblemen
Retoriek in tijdschriftreclame: complexiteit, interpretatie en appreciatie
Organization: Communicatie- en informatiewetenschappen
Former Organization: Bedrijfscommunicatie
Journal title:
Journal of Pragmatics
Volume: vol. 37
Issue: iss. 5
Page start: p. 707
Page end: p. 721

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