Is more complex better? Verbo-pictorial rhetorical figures in magazine advertisements

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Publication year
2005
Author(s)
Enschot-van Dijk, R. van
Hoeken, H.
Mulken, M.J.P. van
Publisher
Saarbrücken : Saarland University
ISBN
3000163042
Number of pages
8 p.
In
Diehl, S.; Terlutter, R.; Weinberg, P. (ed.), Advertising and Communication. Proceedings of the 4th International Conference on Research in Advertising (ICORIA), pp. 82-89
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/41950   https://hdl.handle.net/2066/41950
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