If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/308452
Using an informal pronoun of address can have a positive effect on intentions to donate money. An online experiment (n = 220) found that a charitable appeal to potential donors was more effective when an informal rather than a formal second person pronoun was used in Dutch, particularly for altruistic people.
