Cultural Value Adaptation in Advertising is Effective, But Not Dependable. A Meta-Analysis of 25 Years of Experimental Research

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Publication year
2023
Author(s)
Hornikx, J.M.A.
Janssen, Anne
O'Keefe, D.J.
Source
International Journal of Business Communication, (2023)
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DOI
Annotation
16 september 2023
Publication type
Article / Letter to editor
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/298026   https://hdl.handle.net/2066/298026
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