Perceptual analysis of two-way two-mode frequency data: probability matrix decomposition and two alternatives

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Source
International Journal of Research in Marketing, 14, 4, (1997), pp. 321-339ISSN
Publication type
Article / Letter to editor

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Organization
SW OZ DCC BI
Journal title
International Journal of Research in Marketing
Volume
vol. 14
Issue
iss. 4
Page start
p. 321
Page end
p. 339
This item appears in the following Collection(s)
- Academic publications [227695]
- Electronic publications [108794]
- Faculty of Social Sciences [28533]
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