The effect of communication modality on the persuasiveness of hedges and pledges in advertising claims

Publication year
2012
Author(s)
Neessen, G.
Hornikx, J.M.A.
Publisher
Bern : Peter Lang
ISBN
9783034310901
In
Heynderickx, P.; Dieltjens, S.; Jacobs, G. (ed.), The language factor in international business: New perspectives on research, teaching and practice, pp. 199-214
Publication type
Part of book or chapter of book
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/286629   https://hdl.handle.net/2066/286629
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