The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing

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Publication year
2022
Author(s)
Franco, P.J.
Publisher
London : SAGE Publications Ltd
ISBN
9781529743791
In
Hanlon, A.; Tuten, T. (ed.), The SAGE Handbook of Digital Marketing, pp. 118-135
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/285565   https://hdl.handle.net/2066/285565
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