Exploratory Results on the Influence of Market Orientation on the Competitive Advantage of Small and Medium Sized Firms

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Publication year
1996
Author(s)
Langerak, F.
Nijssen, E.J.
Droogenbroeck, S. van
Delissen, J.
In
Droge, C.; Calantone, R. (ed.), Enhancing Knowledge Development in Marketing, pp. 361-362
Annotation
Proceedings of the 1996 AMA Summer Educators' Conference, San Diego, U.S.A.
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/266126   https://hdl.handle.net/2066/266126
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