Managers' Evaluations of Brand Extensions

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Publication year
1996
Author(s)
Nijssen, E.J.
Schaepman, K.
Sloots, L.
Publisher
Budapest, Hungary : Budapest University of Economic Sciences
In
Beracs, J.; Bauer, A.; Simon, J. (ed.), Marketing for an Expanding Europe, pp. 867-892
Annotation
Proceedings of the 25th EMAC-conference
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/266125   https://hdl.handle.net/2066/266125
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