Four Decades of Cross-Cultural Research Practices in International Marketing An Assessment and Advancement of Conceptual, Theoretical, Methodological and Analytical Issues
Publication year
2006Conference location
Seoul Korea
Annotation
Academy of Marketing Science, 12 juli 2006
Publication type
Conference lecture
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Organization
Marketing - t/m 2007
Subject
Relationship ManagementThis item appears in the following Collection(s)
- Academic publications [245011]
- Nijmegen School of Management [18673]
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