Hoe voorkom je marketingmissers? Constructdenken, een andere kijk op marketing

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Publication year
1995
Author(s)
Philips, E.A.
Vorst, R.R.R. van der
Source
Tijdschrift voor Marketing, 29, 12, (1995), pp. 43-46
ISSN
Publication type
Article / Letter to editor
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