Learning from the resourceness blind spot for service innovation at the base of the pyramid
Publication year
2021Source
Journal of Services Marketing, 35, 7, (2021)ISSN
Publication type
Article / Letter to editor

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Organization
Marketing
Journal title
Journal of Services Marketing
Volume
vol. 35
Issue
iss. 7
Languages used
English (eng)
Subject
Institute for Management ResearchThis item appears in the following Collection(s)
- Academic publications [229289]
- Electronic publications [111675]
- Nijmegen School of Management [17975]
- Open Access publications [80477]
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