Consumption of bottled water at the bottom of the pyramid: Who purchases first?

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Publication year
2020
Author(s)
Howell, R.
Mani Sinha, K.
Wagner, N.
van Doorn, N.
Beers, C. van
Number of pages
20 p.
Source
Journal of Macromarketing, 40, 1, (2020), pp. 31-50
ISSN
DOI
Annotation
20 augustus 2019
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/242647   https://hdl.handle.net/2066/242647
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